This project originated from my desire to create a poetic analogy between architecture and fashion design. Unlike most commercials, the idea came first. With it, I partnered with Jordane Crantelle and we approached actress Loan Chabanol and Chanel Group’s iconic swimwear brand ERES.
We compiled 17 unique cuts, including Super 8mm footage designed to support a strategic social media rollout. The film became their new campaign and was featured online and in select ERES boutiques across France to celebrate the brand’s 50th anniversary.
Credits // writer, director, creative director.
FULL CREDITS
Loan Chabanol in a film written and directed by Clément Oberto / Art Direction: Jordane C / Creative Direction: Clément Oberto / Producers: Morgan Compagnon and Jordane Crantelle / Cinematographer: Ernesto Lomeli / Music: Sylvain Loiseau / Make-up Artist: Charlotte Prevel / Hairstylist: Rick Gradone / 1st AC: Mark Strasburg / 2nd AC: Diego Fontecilla / Grip: Carlos Chaves / PA: Nick Ferreiro / Editors: Mike Benecke & Clément Oberto / Color Grading: Thibaut Petillon / Thanks to: Patrick Siboni and Trafic d’Image.