This project originated from my desire to create a poetic analogy between architecture and fashion design. Unlike most commercials, this began with my own vision—not as a hired hand to fit into a pre-existing campaign, but as the originator of the idea. Once fully developped into a treatment, I partnered with Jordane Crantelle to cast actress Loan Chabanol and approach Chanel Group’s iconic swimwear brand, ERES, to secure their support and turn the story into their next campaign.
During the project I served as Creative Director, Writer, Editor, and Director—shaping the film from its earliest concept to its final execution. It presents Loan Chabanol as an architect reflecting on the harmony between the lines she draws and those that shape her surroundings. Set in a stunning Malibu residence overlooking the sea, the voice-over weaves her thoughts into a visual narrative that blurs the line between structure and sensuality.
The main film was accompanied by 17 unique cuts—some incorporating Super 8mm footage partially captured by the character herself—designed to support a strategic, visually cohesive social media rollout. The campaign was featured both online and in select ERES boutiques across France to celebrate the brand’s 50th anniversary.
Festivals: Nominee Best Director at CineFashion Film Awards / Official Selection at Berlin Commercial / Official Selection at Bokeh LFFF.
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See below for the initial concept treatment.
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See below for the super 8mm trailer.
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Full Credits: Loan Chabanol in a film written and directed by Clément Oberto / Art Direction: Jordane C / Creative Direction: Clément Oberto / Producers: Morgan Compagnon and Jordane Crantelle / Cinematographer: Ernesto Lomeli / Music: Sylvain Loiseau / Make-up Artist: Charlotte Prevel / Hairstylist: Rick Gradone / 1st AC: Mark Strasburg / 2nd AC: Diego Fontecilla / Grip: Carlos Chaves / PA: Nick Ferreiro / Editors: Mike Benecke & Clément Oberto / Color Grading: Thibaut Petillon /Thanks to: Patrick Siboni and Trafic d’Image.
